The Role of Facebook in Small Business Marketing Melbourne

The Role of Facebook in Small Business Marketing Melbourne

If you have a small business, as part of your marketing, you need to be aware of the way how your customers look for products and services and the trend in their buying decisions. In Melbourne, there are a lot of small business marketing ways that are being employed and the use of social media is one of them. Specifically, Facebook is playing a vital role in marketing for small businesses. If you want to utilize this social media platform, then you need to be aware of some of the most important things.

Facebook Essentials

Be Clear with Your Goals before You Start

Before you decide to use Facebook for small business marketing in Melbourne or whichever part of the world you are, you need to have a goal first. Your marketing goals should be clear. Are you aiming to have more customers, to provide better service, or perhaps you just want to create brand awareness? Once you are clear with what you want, you can proceed with your action plan.

Build Your Profile and Business Page

Your starting point should be to build your profile. It is better if you can have a separate profile for your personal use and one that is for business. Then, build your page using your profile. It is important that you consider using the right keywords that you want to appear on the search engines. Then build your profile and page around this keyword. Aside from having an FB page, you can also make a group and use your keyword as the title or name of the group.

Make Friends and Get Likes

You need to build your friend’s list and you can do this by inviting your business contacts and asking a favor from them to like your page. You can also search for pages and groups that are related to the products or services that you offer. You can make these groups as your business contacts and add them as a friend.

When it comes to inviting people to like your page, you need to have a unique message that will capture their attention. Of course, you need to have a website that is already in place, as well as other marketing materials.

Interactive and Informative

It’s enough that you have a profile and a page. They need to be active and should be a source of information for the people or your potential customers. This means that you need to interact and share relevant information.

In the past, social media was mainly used as a tool for communication. But nowadays, Facebook for example, has become a great marketing tool that helps small businesses to make it big in the market and stand out from the tough competition.


The Anatomy of Vacuum Packaging Machine

Every home needs to have its vacuum packaging machine. It will help housewives and homemakers save a lot of money. How so? Vacuum sealing machines will help in keeping their leftover foods and highly perishable food items from early deterioration or spoilage. If food can be kept longer than their usual shelf life, it is giving you more value for your money.

A vacuum sealer is an indispensable kitchen tool. Their two basic function is to  remove the air from your vacuum sealer food bag, and then to seal the same with a heated strip. This will secure the vacuum inside the bag itself. A specially designed suction pump will draw the air out from the bag and will do it at a much faster rate as opposed to how fast the ambient air can replace it.

As for the retail price of a vacuum sealer, this is usually determined by the quality of the pump it uses. The vast majority of edge vacuum sealers we have today in the market usually come with plastic pumps instead.

The Anatomy of Vacuum Packaging Machine

While plastic pumps work okay and lets you achieve a good vacuum for your food bag, their main drawback is they tend to overheat pretty fast. Thus, in between uses, it is necessary that you cool it down first, otherwise it is possible it will not work. This is a clear indication that this type of vacuum sealing device is not heavy duty and, therefore, are not supposed to be subjected to heavy use.

Vacuum Packaging Machines Help Preserve Food for Longer

Your perishable food item is likely to deteriorate fast due to the generous amounts of oxygen in the surrounding air. It is also the likely reason why leftover foods can get spoiled fast.

If you freeze any food item inside your fridge, the ice that will form in there and this can induce freezer burns.

Vacuum sealing your food and perishable items will help remove and suction out even the tiniest packets of air in them. Without oxygen, microorganisms such as bacteria and algae are rendered immobile and thus would not stand a chance to thrive anymore, rendering your food item to last longer.

Can You Reuse Your Vacuum Seal Bags?

It is okay to recycle or reuse your vacuum bags. If you have zipper bags, then it is okay to preserve them for later use. Basically, they are designed that way and for that purpose. Some budget-conscious homemakers or housewives would wash them up after each use and dry them carefully for next use. The question here is, would you want it that way, too?  

There is nothing wrong with being thrifty in this aspect or if you are concerned about minimizing your dependence on the use of plastic bags, you may re-use them a few times over. However, you may want to take into account the amount of time you are going to spend on washing and drying your vacuum bags as opposed to using new ones instead.  Not to mention here also is the increased risk of pathogen contamination with recycled vacuum bags.

What Should You Look for in a Vacuum Sealer?

This will be determined by how you are intending to use your machine. Generally speaking, most vacuum sealers found in the market today will work great in sealing up your food for storage. But we would like to encourage you to think outside the box.

If you think that your vacuum food sealer is just for freezing your food in bulk, keep in mind that it is a versatile kitchen tool. Soon, as you use it, you will realize there is more to it than just being a sealer for your perishable food items.

Here are some guiding points to help you when shopping for a vacuum sealer machine:

  • What size of vacuum bags would be ideal for me to use?
  • Will I use it often to marinate my food, meat, fish or whatever?
  • Will I use it on canisters, mason jars, or any other types of food containers?
  • Will I use it on liquid-based food items like soups, casseroles, or stews?
  • In case I need to perform bulk sealing, do I have the patience to wait for the sealer’s temperature to subside first?
  • What type of food sealing bag I am okay to use?  

Whatever choice you have in mind, whether you will opt to have a bargain-buy edge sealer or a top-caliber heavy duty chamber vac, one thing is certain, there is a vacuum packaging machine that will help meet your discriminating needs.