The Role of Facebook in Small Business Marketing Melbourne

The Role of Facebook in Small Business Marketing Melbourne

If you have a small business, as part of your marketing, you need to be aware of the way how your customers look for products and services and the trend in their buying decisions. In Melbourne, there are a lot of small business marketing ways that are being employed and the use of social media is one of them. Specifically, Facebook is playing a vital role in marketing for small businesses. If you want to utilize this social media platform, then you need to be aware of some of the most important things.

Facebook Essentials

Be Clear with Your Goals before You Start

Before you decide to use Facebook for small business marketing in Melbourne or whichever part of the world you are, you need to have a goal first. Your marketing goals should be clear. Are you aiming to have more customers, to provide better service, or perhaps you just want to create brand awareness? Once you are clear with what you want, you can proceed with your action plan.

Build Your Profile and Business Page

Your starting point should be to build your profile. It is better if you can have a separate profile for your personal use and one that is for business. Then, build your page using your profile. It is important that you consider using the right keywords that you want to appear on the search engines. Then build your profile and page around this keyword. Aside from having an FB page, you can also make a group and use your keyword as the title or name of the group.

Make Friends and Get Likes

You need to build your friend’s list and you can do this by inviting your business contacts and asking a favor from them to like your page. You can also search for pages and groups that are related to the products or services that you offer. You can make these groups as your business contacts and add them as a friend.

When it comes to inviting people to like your page, you need to have a unique message that will capture their attention. Of course, you need to have a website that is already in place, as well as other marketing materials.

Interactive and Informative

It’s enough that you have a profile and a page. They need to be active and should be a source of information for the people or your potential customers. This means that you need to interact and share relevant information.

In the past, social media was mainly used as a tool for communication. But nowadays, Facebook for example, has become a great marketing tool that helps small businesses to make it big in the market and stand out from the tough competition.


The Anatomy of Vacuum Packaging Machine

Every home needs to have its vacuum packaging machine. It will help housewives and homemakers save a lot of money. How so? Vacuum sealing machines will help in keeping their leftover foods and highly perishable food items from early deterioration or spoilage. If food can be kept longer than their usual shelf life, it is giving you more value for your money.

A vacuum sealer is an indispensable kitchen tool. Their two basic function is to  remove the air from your vacuum sealer food bag, and then to seal the same with a heated strip. This will secure the vacuum inside the bag itself. A specially designed suction pump will draw the air out from the bag and will do it at a much faster rate as opposed to how fast the ambient air can replace it.

As for the retail price of a vacuum sealer, this is usually determined by the quality of the pump it uses. The vast majority of edge vacuum sealers we have today in the market usually come with plastic pumps instead.

The Anatomy of Vacuum Packaging Machine

While plastic pumps work okay and lets you achieve a good vacuum for your food bag, their main drawback is they tend to overheat pretty fast. Thus, in between uses, it is necessary that you cool it down first, otherwise it is possible it will not work. This is a clear indication that this type of vacuum sealing device is not heavy duty and, therefore, are not supposed to be subjected to heavy use.

Vacuum Packaging Machines Help Preserve Food for Longer

Your perishable food item is likely to deteriorate fast due to the generous amounts of oxygen in the surrounding air. It is also the likely reason why leftover foods can get spoiled fast.

If you freeze any food item inside your fridge, the ice that will form in there and this can induce freezer burns.

Vacuum sealing your food and perishable items will help remove and suction out even the tiniest packets of air in them. Without oxygen, microorganisms such as bacteria and algae are rendered immobile and thus would not stand a chance to thrive anymore, rendering your food item to last longer.

Can You Reuse Your Vacuum Seal Bags?

It is okay to recycle or reuse your vacuum bags. If you have zipper bags, then it is okay to preserve them for later use. Basically, they are designed that way and for that purpose. Some budget-conscious homemakers or housewives would wash them up after each use and dry them carefully for next use. The question here is, would you want it that way, too?  

There is nothing wrong with being thrifty in this aspect or if you are concerned about minimizing your dependence on the use of plastic bags, you may re-use them a few times over. However, you may want to take into account the amount of time you are going to spend on washing and drying your vacuum bags as opposed to using new ones instead.  Not to mention here also is the increased risk of pathogen contamination with recycled vacuum bags.

What Should You Look for in a Vacuum Sealer?

This will be determined by how you are intending to use your machine. Generally speaking, most vacuum sealers found in the market today will work great in sealing up your food for storage. But we would like to encourage you to think outside the box.

If you think that your vacuum food sealer is just for freezing your food in bulk, keep in mind that it is a versatile kitchen tool. Soon, as you use it, you will realize there is more to it than just being a sealer for your perishable food items.

Here are some guiding points to help you when shopping for a vacuum sealer machine:

  • What size of vacuum bags would be ideal for me to use?
  • Will I use it often to marinate my food, meat, fish or whatever?
  • Will I use it on canisters, mason jars, or any other types of food containers?
  • Will I use it on liquid-based food items like soups, casseroles, or stews?
  • In case I need to perform bulk sealing, do I have the patience to wait for the sealer’s temperature to subside first?
  • What type of food sealing bag I am okay to use?  

Whatever choice you have in mind, whether you will opt to have a bargain-buy edge sealer or a top-caliber heavy duty chamber vac, one thing is certain, there is a vacuum packaging machine that will help meet your discriminating needs.  


Water Jet Machine Manufacturers – Explain How Water Cuts Through Steel

Recently, water jet machine manufacturers shed light on how water used in their product offering is made capable of “cutting” through steel and metal. If you have been to a traditional machine shop or a metal fabrication facility, you will realize that waterjet is one of their ubiquitous tools in use. They are used in cutting metal and part with the help of a stream of high-pressure water.  

It may just sound really amazing, but water, given that you have it flow fast enough they will gain the power to cut through hard objects, including metal. You can just imagine waterjet machines as a tool with 50 times the water pressure of a power washer.

If you are a frequenting car wash stations, you will realize that their power washing services are a quintessential example of “cutting” the film of dirt off from the body of a vehicle, your tires, and wheels.  

Revealing the Secret of Water Jet Machine Manufacturers

There really is no secret to making water cut through metal, however, in order for this to happen, you must ensure that your water spray is intensely powerful and coherent. Waterjets are amazing cutting tools simply because they help you cut through metal and thus get on with whatever project or fabrication work you have at hand.

Water Jet Machine Manufacturers - Explain How Water Cuts Through Steel

How is it possible?

The water spray is channeled through an amazingly very narrow nozzle at extremely high pressure. This way the power of the sprayed water will remain coherent and intensely strong. Unlike traditional metal cutters, these machines, waterjets will never get dull. Another key advantage point they have is that it will not create heat, completely eliminating overheating issue which is a common hurdle in traditional cutting tools for metal.  

Waterjets, of low-pressure types, were used originally in California circa 1852 for mining gold. Come the 1900s, hot water, and steam jets were introduced and were practically used for cleaning purposes. As for the high-pressure waterjets, they came in circulation around the 1960s. It was only about a decade ago that we started to use waterjets for cutting. And in 1980, another innovation was introduced to us, abrasive waterjets made their way to the industry.  

Variety of Applications

Water jet machine manufacturers are asserting that these powerful cutting tools can be used on a wide array of objects such as the following:

  • Stone
  • Marble
  • Metal
  • Plastic
  • Wood
  • Stainless steel
  • Granite

The cutting power of a powerjet can’t be fully demonstrated, but it is capable of cutting through a sandwich of different objects to about 4 inches thick. The cutting process is relatively dust-free, odorless and heat-free. Additionally, it can cut through thin objects, as thin as 5 thousandths of an inch, still with a great level of precision and accuracy.

Water jet cutting tools are a practical form of investment for any business, particularly those that are involved  in the metal fabricating and machining sector. It will always work to their advantage in such a way that it will help your company save on machining as well as in raw material costs.

For instance, an engineer may just opt to give his favorite metal fabrication shop a gear drawing. He can relay it to them via email. And in the end, what he gets back is the finished gear, ready for use in the project he is working on.  


Machinery and Tool Servicing: Finding the Best Providers

We all know that proper care and maintenance are very important for different machines. But, the challenge is to find the best service providers to do machinery and tool servicing. It is important that you know your needs and to find one that can meet these needs and offer you benefits. Here are some of the qualities that you need to look into. Considering these qualities will help you end up working with the best service providers.


A good machinery and tool servicing provider need to make the client’s best interested as their top priority. Also, the service provider needs to be honest and ethical and only perform the necessary maintenance with the use of the right number of technicians.


The service provider needs to be trustworthy and reliable. This includes being on time and providing the service as promised in the most professional way.


The marketing agency needs to be familiar with the maker and model of equipment that needs maintenance or repair, experienced in maintaining the machine and prepare the replacement parts.

Read: Air compressor repairs


A good marketing company is one that has respect for the needs of the end-user in terms of managing tasks and repair the equipment within a good amount of time. In addition, the service provider needs to repair the machine in the least amount as possible. Of course, they need to openly communicate about the progress of the repair or any issues they encountered during the servicing.


A fair and competitive rate should be provided. Also, the quoted price should be the same price on the invoice unless stated otherwise. All costs like after-hour, travel, resupply charges, holiday rates, weekend, etc. should be disclosed and no hidden charges.


This is something that many people do not give so much attention to. But one sign that you are working with a good service provider is the warranty they offer for the maintenance or repair that they perform. This helps ensure that you as the client will be getting the best service as possible. The warranty should be put in writing and should state what is being covered.

It is important, that regardless of the industry, the best repair and maintenance should be received. The services should be at the best price possible. Having a repair and maintenance is an important part of every business. This will not only help ensure that you get the best of your equipment but will mean a lot of savings.

If your machines are kept in their good condition, you can use them for a longer period of time, thus you can avoid spending a lot of money. Instead, you can use the money to invest in other areas of your industry that could yield profit.

See also: catering equipment repairs


Simple and Useful Tips for Industrial Machine Repairs

Simple and Useful Tips for Industrial Machine Repairs

Regardless of the kind of equipment that is being used, an industrial machine means a lot for the facility’s output. In order to achieve the best results, you need to make sure that your machine is at its best condition to deliver maximum performance. Even a very minor problem can lead to lost hours and affect productivity, thus reducing profitability. Aside from maintenance, if necessary, industrial machine repairs should be performed.

Here are some of the best practices to apply to make sure that your machine repair and maintenance is done the right way and will yield positive results.

Maintenance Schedule

All facility operators are aware that they need to visually inspect the equipment and run a machine test regularly. But can you still recall the last time you had an inspection? If not, then the machine might be on the verge of breaking down before you realize it.

Given this, you need to have a detailed record of all maintenance that has been performed on the industrial machine. You need to follow the guidelines listed in the manual and be sure that all industrial machine repairs and observations are accurately recorded after every inspection. You also need to take extra care for warped belts, loose bolts, and signs of wear and tear that are often overlooked.

Operator Training

Although it does not seem like a maintenance-related task, operator training has a direct impact on one’s ability to keep the industrial machines in their best working condition. After all, every equipment comes with its own operating instructions and guide on how to use it properly. Through time, manufacturers may choose to update their recommendations or the changes to the work environment may necessitate alterations the use of the machine.

The concern here is whether or not the employees know and abide by these practices. Making sure that every member why may use a machine is fully trained on how to properly use it will help prevent any accidental damage that may happen when trying to push the machine beyond its limitations.

Keeping it Clean

Letting dirt and contaminants to accumulate on the machine can reduce its performance. When this is combined with exposure to environmental hazards and humidity, it contributes to rust, corrosion, and serious repair issues.

While there is a good reason why industrial machines need to be kept in a sheltered environment, it is also important to make efforts to keep the area clear of anything that can interfere with its performance. Cleaning should be a part of the maintenance schedule, too. Adding it to the routine can greatly improve the machine’s efficiency and prevent the contamination of its important components.

These are just very simple steps but when applied and done properly, can greatly contribute to the best performance of the machine. At the same time, you can use your equipment for a much longer time.

Tags: air compressor repairs

energy saving LED lights led downlights

Tips for Installing Downlight LED

When in the market for some lights, downlight LED is among the most common ones that you will see. If you are considering it, make sure to put into consideration the current fittings you have in your home or office where this light will be installed. Then you have to buy lights for those fittings. For example, if you currently have a GU10 lighting fitting in your house, then you can opt for LED downlights that are designed for it.

Some of the most popular fittings would include GU10, B22, E27, and MR16. If you are not sure of which one to get, you can take a few pictures of your fittings then search online to know what types of fittings they are and look for LEDs accordingly. As soon as you have it, you can consider the tips below during installation.

Use a LED Transformer

There are some types of lights that will require transformers while other would not, depending on the setup of the wiring in a building. Households that often have a 240v AC current are usually not compatible with most appliances sold online and will need a transformer. Generally, an MR16 light would run on a 12V DC and will require a transformer if used in a 240V system.

On the other hand, a B22, GU10, and E27 downlight LED that operates on a 240V AC current will not be needing a transformer if the 240V electrical setup exists. Thus, before buying LEDs it would be best to check how the wiring system in the household has been set up so you know which transformers and fittings you need to have.

Use a Dimmer Switch

If you will be using a dimmer during installation of your downlights, then you should purchase lights that are compatible with the dimmer. You also need to have a special type of dimmer that is specifically designed to work with LED lighting since a traditional dimmer will not be compatible with the latest light. In most cases, companies that sell LED downlight would have a list of recommended dimmers or all compatible dimmers that will help you find the right one.

Soldering LED Downlights

When soldering LED lights to the fixture, they should be at least 3 mm from the base of the resin. Aside from this, it should be free of any mechanical force and be sure that they are not heating up to avoid possible injuries and damages to the property. With the right set of tools, you will be able to measure heat, as well as the current that runs through the lights to make sure that it does not cause damage.

All Wires should be Insulated

After you have done the needed installation, be sure to check all connections and wires to guarantee that they are all insulated. This is because LED lights tend to be very sensitive to sparking and heat both of which could damage them. Thus, one final check should always be done before you screw everything back and use your lighting.

See also: oyster light


Mistakes People Make When Taking HRT

Hormone replacement therapy (HRT) is a revolutionary medical approach, which has been quite beneficial for men suffering from low testosterone. However, many people are still skeptical about it because of what they hear from other people’s negative experience of the therapy. This is because most of these people are taking the treatment incorrectly, who are usually doing self-medication or without the supervision of a doctor. Awareness is the key to reaping the benefits of HRT. Learn from the mistakes made by people taking the therapy, as they seriously affect their quality of life.

Using “Street” Testosterone Products

One of the most common mistakes of people taking HRT is by using “street sources” of testosterone. A great number of men being refused by the doctor to take the HRT because of medical reasons would go to other sources of testosterone supplements. They usually buy from the black market or some person at the gym. This is definitely illegal because testosterone has been assigned to Schedule III under the Anabolic Steroids Control Act of 1990, making it a controlled substance. Testosterone is also regulated by DEA or the Drug Enforcement Agency. Therefore, it is illegal to use testosterone without doctor’s prescription.

The “street” testosterone is also not safe to use or may even be dangerous to your health. You don’t know what it contains. These so-called testosterone products sold on the black market may contain grape-seed oil, peanut oil or simply some sort of oil. Taking these “street” testosterone products can even expose you to contaminants that could cause infections, health complications, and other medical problems.

No blood work follow-up

If you are taking testosterone without checking your numbers through blood tests can surely get you to trouble. Too much testosterone is not also good for the body. If you are supplementing on testosterone for the purpose of building your muscles or improving your athletic performance even if you have normal count of testosterone in your body, then better consult a specialist.

Not using the proper dosage

Men who have on-going testosterone treatment are monitored regularly through blood tests and other medical examinations as per doctor’s instruction. This is to make sure that the testosterone level in the body is regulated and kept at normal range.

Irregular use of testosterone or stopping abruptly

Testosterone replacement therapy is usually a life-long commitment. Once you start with the treatment, you should stay on it except when you will have unmanageable side effects. Going on and off with the treatment can cause the symptoms to come back in a much more aggressive way. It can also lead to other health problems.

Having a not so testosterone-friendly lifestyle

The kind of lifestyle you have can also influence the effectivity of the treatment. Smoking cigarettes and pot, drinking alcohol, being overweight, no exercise, high blood sugar and lipids, and lack or rest and sleep can lower testosterone levels. You must maintain a healthy lifestyle to keep the balance of your body functions.


Get yourself tested first properly and always follow the advice of a medical professional. Most importantly, get your testosterone supplements from testosterone replacement therapy clinics only.

tag:hormone replacement therapy for men



Case for Custom Electronics Australia: Why Do You Need One?

When you have a piece of electronic equipment that is expensive, highly sensitive or performs a very critical function that should be transported from one place to another, smart precaution is a must. While many of us may think that any of case will do the trick, we are not realizing the potential damage and danger that can happen as a result of such. This is why in Australia, they give so much importance on the use of custom electronics case.

What is a Custom Electronic Case?

This case is made to provide protection to the equipment during transport. Through custom cushion inserts and integration designs, the equipment is protected from different conditions. The case is made of aluminum and has a tight seal which protects the exterior of the equipment. It also keeps dust, water, and dirt away that can cause serious damage to the equipment.

The custom cushion inserts protect the electronic equipment in different ways. First, it will keep the equipment well-organized which will be helpful in making the set up a lot easier. This also helps regulate the internal temperature of the case so the equipment will be in its proper working order. Moreover, the cushions absorb shocks from sudden movements, thus protecting the equipment’s interior part.


Why Do You Need One?

When the equipment is shipped, whether it is for the military, medical, or other uses, protection is needed and it should go beyond the exterior of the equipment. This means that it should be beyond what the eyes see. The inner parts should also be protected, especially that they are made of sensitive electrons and wires. You need to make sure that the equipment will arrive safe and intact.


The Diversity of Custom Electronic Cases

A custom electronics case in Australia can be designed in a way that it will meet specific needs and requirements. This may vary depending on various factors. Some of these factors would include the mode of transportation, type of equipment, climate, distance, and many more.

The options for cases would include integration designs, as well as custom inserts that will absorb shocks. The cases can be made from different kinds of materials, too like aluminum or plastic. They even have a wide range of colors for you to choose from that is helpful in heat absorption and temperature of the case. With its tight seal, it will not only keep sensitive electronics equipment safe in the confines of the case, but it keeps any damaging thing or factor away from it. Water, dust, and dirt will sneak in through a poorly electronic designed case. But with a tight seal, all these are prevented.

Protecting your electronics also equate to protecting the money, time, and effort you have invested in it. At the same, it will be more practical to immediately prevent any potential problem from happening than giving a solution to it after it has happened as this can be very costly.


Fight Depression with Testosterone Replacement Therapy

The body is comparable to a machine. It is designed in a way that each part functions on its own simultaneously for the entire body to perform in its optimum level, creating a healthy you. Few hormones that are produced naturally by the body itself through the endocrine gland propel the human body functions. As the body ages, however, some hormones decrease and stop functioning properly. The insufficiency of the necessary hormones causes imbalance and affects the overall function of the body. This is a common problem that everyone experiences starting at middle age. Hormone deficiency is the major culprit of health problems related to aging.

The good news is that doctors and scientists found the solution to this problem. Deficiency and imbalance of hormones can be treated with hormone replacement therapy. The hormones used in this treatment is identical to the hormones found naturally in the human body, with exact the same chemical structure. For men, this treatment is called Testosterone Replacement Therapy.  


Depression and Testosterone

One of the most common problems of aging men facing hormonal imbalance is mental depression, alongside other troublesome symptoms such as fatigue, low libido, night sweat, and so on. Testosterone Replace Therapy can help solve this health problems.

Anyone can have depression – man or woman, young or old. In order to fight depression, one must know and understand the root cause of it. One of the symptoms of depression is sudden change of mood. Other indications of depression include loss of interest in all activities that are once enjoyed such as eating, sleeping, playing, and other daily activities. Detachment to family and friends is also another sign of depression. According to studies, women can likely get depressed twice more than men can. However, this is not to say that depression in men can be taken for granted.

Based on research, hormonal imbalance is one of the major causes of depression. Deficiency of testosterone in the body among men causes a chemical reaction that leads to mood changes and depression. One could mitigate depression and its symptoms by managing hormonal imbalance. In this case, doctors recommend that the person shall be treated with Testosterone Replacement Therapy.

This treatment has been around for several years now, helping many aging men cope with depression as well as other symptoms of testosterone deficiency. This therapy utilizes synthetic hormones. Medical professionals recommends a thorough medical examination and regular monitoring of the patient who will undergo and who is undergoing the therapy. The synthetic hormones of this treatment is made in laboratories, but they work exactly like the natural hormones of the body. With this treatment, the levels of testosterone in the body goes back to normal level, allowing the body to function at its optimum level. As the body functions normally with adequate testosterone, depression and other symptoms of aging will be mitigated and eliminated eventually.

energy saving LED lights

LED Flood Lights: The Many Advantages that People Enjoy

Floodlighting has been an important part of security for business and homes. Whether it is connected to a motion detector or is being utilized to light up a garden during nighttime, LED flood lights are undeniably integral in security and the society as a whole.

Both businesses and homeowners have so much to deal with given this demanding economic times instead of having to worry about their floodlights. This is why LED flood lights have become available to provide them not just with an exceptional dispersion of light, but so many more advantages.


Life Expectancy

Among the best advantages of a floodlight would be its life expectancy. This kind of light can last thirty times longer compared to standard halogen floodlights. This will allow you to have more space as there is no need to stock up on replacement halogen bulbs. At the same time, the main power that is involved in swapping out the defective halogen bulbs could be expensive and time-consuming, especially for those who are running a business that needs floodlighting. Therefore, buying a flood light is a cost-effective option for client. This can repay your investments with exceptional savings in electricity costs and longer life span.


More Savings

With the high prices of utility, everyone is looking for ways to save money. By switching to a LED flood light, you will a fall in your electricity consumption which will result in lower bills. This light consumes a reduced number of watts as compared to halogen lights, thus providing an exceptional visual performance and low-cost electricity bills. Such type of light features an economical illumination technology of LED which provides exceptional brightness at a low power consumption.


Higher Lumen Output

Floodlights have so much higher output compared to standard lights. A single light can have the same effects as two or three standard lights. This is such a staggering statistic which means that with the longer life expectancy, as well as its exceptional brightness, less room will be needed to store the existing lights. This also means that home and business is now most cost-effective and affordable.

It is very important to keep in mind that when installing floodlights for the outside area, they should be IP65 in rating. This means that these lights have been designed and tested to stay strong in spite of different weather conditions and are safe to be used outside. This rating should not be overlooked as it is very important in the light’s performance when in the outside area.

Today, there are so many lights available for us to choose from. Many of them are available for aesthetic purposes while others tend to be more functional. But the trick here is to find one that can offer both and this is what a flood light can offer you.