If you have a small business, as part of your marketing, you need to be aware of the way how your customers look for products and services and the trend in their buying decisions. In Melbourne, there are a lot of small business marketing ways that are being employed and the use of social media is one of them. Specifically, Facebook is playing a vital role in marketing for small businesses. If you want to utilize this social media platform, then you need to be aware of some of the most important things.
Be Clear with Your Goals before You Start
Before you decide to use Facebook for small business marketing in Melbourne or whichever part of the world you are, you need to have a goal first. Your marketing goals should be clear. Are you aiming to have more customers, to provide better service, or perhaps you just want to create brand awareness? Once you are clear with what you want, you can proceed with your action plan.
Build Your Profile and Business Page
Your starting point should be to build your profile. It is better if you can have a separate profile for your personal use and one that is for business. Then, build your page using your profile. It is important that you consider using the right keywords that you want to appear on the search engines. Then build your profile and page around this keyword. Aside from having an FB page, you can also make a group and use your keyword as the title or name of the group.
Make Friends and Get Likes
You need to build your friend’s list and you can do this by inviting your business contacts and asking a favor from them to like your page. You can also search for pages and groups that are related to the products or services that you offer. You can make these groups as your business contacts and add them as a friend.
When it comes to inviting people to like your page, you need to have a unique message that will capture their attention. Of course, you need to have a website that is already in place, as well as other marketing materials.
Interactive and Informative
It’s enough that you have a profile and a page. They need to be active and should be a source of information for the people or your potential customers. This means that you need to interact and share relevant information.
In the past, social media was mainly used as a tool for communication. But nowadays, Facebook for example, has become a great marketing tool that helps small businesses to make it big in the market and stand out from the tough competition.